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Sports Sponsorship: Principles and Practices John A. Fortunato
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Sports Sponsorship: Principles and Practices
John A. Fortunato
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
275 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 14, 2013 |
| ISBN13 | 9780786474318 |
| Publishers | McFarland & Co Inc |
| Pages | 228 |
| Dimensions | 181 × 254 × 15 mm · 408 g |
| Language | English |
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