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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment Alan R. Andreasen
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
368 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 21, 1995 |
| ISBN13 | 9780787901370 |
| Publishers | John Wiley & Sons Inc |
| Pages | 368 |
| Dimensions | 160 × 230 × 30 mm · 634 g |
| Language | English |
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