The Market Value Process: Bridging Customer & Shareholder Value - Alan S. Cleland - Books - John Wiley & Sons Inc - 9780787902759 - August 16, 1996
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The Market Value Process: Bridging Customer & Shareholder Value

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This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow.


244 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 1996
ISBN13 9780787902759
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 188 × 246 × 24 mm   ·   616 g

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