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The Market Value Process: Bridging Customer & Shareholder Value Alan S. Cleland
The Market Value Process: Bridging Customer & Shareholder Value
Alan S. Cleland
This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow.
244 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 16, 1996 |
| ISBN13 | 9780787902759 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 188 × 246 × 24 mm · 616 g |