Entry Strategies for International Markets - Franklin R. Root - Books - John Wiley & Sons Inc - 9780787945718 - October 23, 1998
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Franklin R. Root
Entry Strategies for International Markets 2nd, Revised and Expanded edition

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A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 23, 1998
ISBN13 9780787945718
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 153 × 232 × 19 mm   ·   317 g
Language English  

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