Leveraging Japan: Marketing to the New Asia - George Fields - Books - John Wiley & Sons Inc - 9780787946630 - December 27, 1999
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George Fields
Leveraging Japan: Marketing to the New Asia

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Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

328 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 27, 1999
Original release date 2000
ISBN13 9780787946630
Publishers John Wiley & Sons Inc
Pages 356
Dimensions 124 × 200 × 29 mm   ·   607 g

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