Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series - J-B Fund Raising School Series - Lister, Gwyneth J. (University of San Francisco, CA) - Books - John Wiley & Sons Inc - 9780787955298 - April 9, 2001
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Lister, Gwyneth J. (University of San Francisco, CA)
Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series - J-B Fund Raising School Series

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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results.

112 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2001
ISBN13 9780787955298
Publishers John Wiley & Sons Inc
Pages 112
Dimensions 206 × 274 × 8 mm   ·   272 g

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