Customer.Community: Unleashing the Power of Your Customer Base - Banks, Drew (Community at ThirdAge Media) - Books - John Wiley & Sons Inc - 9780787956219 - April 2, 2002
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Banks, Drew (Community at ThirdAge Media)
Customer.Community: Unleashing the Power of Your Customer Base

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The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.

288 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 2, 2002
ISBN13 9780787956219
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 160 × 236 × 25 mm   ·   530 g

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