The Leap to Globalization: Creating New Value from Business Without Borders - Korine, Harry (London Business School, London, England) - Books - John Wiley & Sons Inc - 9780787962111 - May 24, 2002
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Korine, Harry (London Business School, London, England)
The Leap to Globalization: Creating New Value from Business Without Borders

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Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.

176 pages, , black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2002
ISBN13 9780787962111
Publishers John Wiley & Sons Inc
Pages 176
Dimensions 160 × 242 × 20 mm   ·   381 g

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