The Global Market: Developing a Strategy to Manage Across Borders - JA Quelch - Books - John Wiley & Sons Inc - 9780787968571 - May 31, 2004
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JA Quelch
The Global Market: Developing a Strategy to Manage Across Borders

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Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.

432 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2004
ISBN13 9780787968571
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 159 × 232 × 33 mm   ·   703 g
Language English  
Editor Deshpande, Rohit (Harvard Business School)
Editor Quelch, John A. (Harvard Business School)

Mere med samme udgiver

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