Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences - Bernstein, Joanne Scheff (Kellogg Graduate School of Management) - Books - John Wiley & Sons Inc - 9780787978440 - December 20, 2006
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Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2006
ISBN13 9780787978440
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 163 × 237 × 28 mm   ·   522 g
Language English  

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