Marketing Issues in Pacific Area Tourism - Chris Ryan - Books - Taylor & Francis Inc - 9780789003102 - May 7, 1997
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Chris Ryan
Marketing Issues in Pacific Area Tourism 1st edition

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Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.

128 pages, illustrations, maps

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 1997
ISBN13 9780789003102
Publishers Taylor & Francis Inc
Pages 128
Dimensions 150 × 220 × 10 mm   ·   204 g
Language English  

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