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Strategy and Management of Industrial Brands: Business to Business - Products and Services Philippe Malaval 1st edition
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Strategy and Management of Industrial Brands: Business to Business - Products and Services
Philippe Malaval
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 31, 2001 |
| ISBN13 | 9780792379706 |
| Publishers | Kluwer Academic Publishers |
| Pages | 424 |
| Dimensions | 245 × 168 × 29 mm · 732 g |
| Language | English |
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