Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing - Michel Wedel - Books - Springer - 9780792386353 - December 31, 1999
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Michel Wedel
Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing 2nd ed. 2000 edition

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The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

382 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 1999
ISBN13 9780792386353
Publishers Springer
Pages 382
Dimensions 155 × 235 × 23 mm   ·   798 g
Language English  

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