Research traditions in marketing - International Series in Quantitative Marketing - European Institute for Advanced Studies in Management - Books - Springer - 9780792393887 - January 31, 1994
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European Institute for Advanced Studies in Management
Research traditions in marketing - International Series in Quantitative Marketing 1994 edition

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Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.

442 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 1994
ISBN13 9780792393887
Publishers Springer
Pages 442
Dimensions 155 × 235 × 25 mm   ·   825 g
Language English  
Editor Laurent, Gilles
Editor Lilien, Gary L.
Editor Pras, Bernard

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