Agricultural Marketing and Consumer Behavior in a Changing World - B Wierenga - Books - Springer - 9780792398561 - February 28, 1997
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B Wierenga
Agricultural Marketing and Consumer Behavior in a Changing World 1997 edition

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The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.

315 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 1997
ISBN13 9780792398561
Publishers Springer
Pages 315
Dimensions 155 × 235 × 19 mm   ·   639 g
Language English  
Editor Grunert, Klaus Gunter
Editor Steenkamp, Jan-Benedict E.M.
Editor Van Tilburg, Aad
Editor Wedel, Michel
Editor Wierenga, Berend

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