Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing - Dung Nguyen - Books - Springer - 9780792399643 - August 31, 1997
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Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing 1997 edition

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Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.


329 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 1997
ISBN13 9780792399643
Publishers Springer
Pages 315
Dimensions 155 × 235 × 20 mm   ·   653 g
Language English  

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