The New Icons?: The Art of Television Advertising - Paul Rutherford - Books - University of Toronto Press - 9780802074287 - March 1, 1994
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Paul Rutherford
The New Icons?: The Art of Television Advertising

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Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

270 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 1994
ISBN13 9780802074287
Publishers University of Toronto Press
Pages 270
Dimensions 152 × 229 × 20 mm   ·   435 g

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