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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 - Heritage Daniel Robinson
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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 - Heritage
Daniel Robinson
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 24, 1999 |
| ISBN13 | 9780802081094 |
| Publishers | University of Toronto Press |
| Pages | 272 |
| Dimensions | 228 × 152 × 19 mm · 400 g |
| Language | English |
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