Here'S The Pitch - Newman - Books - University of Nebraska Press - 9780803278479 - March 1, 2019
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Here'S The Pitch


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Examines the connection between baseball and advertising, as both constructors and reflectors of culture. Roberta Newman considers the simultaneous development of both industries, paying particular attention to the ways in which advertising spread the gospel of baseball and baseball helped develop consumers ready for advertising.


352 pages, 14 illustrations, index

Media Books     Book
Released March 1, 2019
ISBN13 9780803278479
Publishers University of Nebraska Press
Pages 352
Dimensions 150 × 220 × 20 mm   ·   635 g

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