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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences Vijay Mahajan
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Models for Innovation Diffusion - Quantitative Applications in the Social Sciences
Vijay Mahajan
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
88 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 30, 1985 |
| ISBN13 | 9780803921368 |
| Publishers | SAGE Publications Inc |
| Pages | 88 |
| Dimensions | 142 × 216 × 6 mm · 144 g |
| Language | English |
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