Charles K Atkin

Mass Communication and Public Health: Complexities and Conflicts - SAGE Focus Editions Charles K Atkin

Marc Notes: Also avail. in cloth Avail. in cloth at $24.95. Table of Contents: Issues and Initiatives in Communicating Health Information - Charles Atkin and Elaine Bratic AtkinMass Media and Health Promotion - Lawrence Wallack Promise, Problem and ChallengeNews Media Responsiveness to Public Health - Philip MeyerRoles and Responsibilities of Journalists - Stephen KlaidmanPublic Health and the Media - Stephen C Stuyck Unequal Partners?Controversies in Health-Related Products - William NovelliRegulatory Policies for Communicating Health Information - Bruce A SilvergladeTelevision and Health - Nancy Signorielli Images and ImpactPromoting Health Through Entertainment Television - Kathryn C MontgomeryEffective Mass Communication Strategies for Health Campaigns - Brian R Flay and Dee BurtonImproving Health Promotion - Lawrence Wallack Media Advocacy and Social Marketing Practices

Contributor Bio:  Atkin, Charles K Charles K. Atkin (Ph. D., University of Wisconsin; B. A., Michigan State University) is University Distinguished Professor in the Department of Communication at Michigan State, where he has served as Chair for 15 years. He teaches and conducts research on mass communication campaigns, particularly in the health domain. Based on sustained accomplishments in applied research on health campaigns, he received the 2006 Decade of Behavior Award from the American Psychological Association and a consortium of 54 social science organizations as well as the 2008 career award as Outstanding Health Communication Scholar from National Communication Association and the International Communication Association Health Communication Divisions. In 2010, he was selected for the Phillips Award for Distinguished Applied Communication Research by the National Communication Association. He has been a Fellow of the International Communication Association since 1999. He has published almost 100 journal articles and ten books, including Mass Communication and Public Health (1990, SAGE) and Public Communication Campaigns (1989, 2001, SAGE). His federal grant research has been extensive, with recent major projects on breast cancer and binge drinking. Contributor Bio:  Wallack, Lawrence Wallack is Professor, School of Public Health, University of California at Berkeley. He has published extensively on health promotion issues. He has been a consultant to the World Health Organization and various other community, philanthropic, and government entities. He is currently Director of the Berkeley Media Studies Group.