Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions - David Morgan - Books - SAGE Publications Inc - 9780803948747 - May 26, 1993
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David Morgan
Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions

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Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

288 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 1993
ISBN13 9780803948747
Publishers SAGE Publications Inc
Pages 288
Dimensions 147 × 219 × 17 mm   ·   364 g
Language English  
Editor Morgan, David L

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