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Service Quality: New Directions in Theory and Practice Roland T Rust
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Service Quality: New Directions in Theory and Practice
Roland T Rust
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
294 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 7, 1993 |
| ISBN13 | 9780803949201 |
| Publishers | SAGE Publications Inc |
| Pages | 294 |
| Dimensions | 143 × 217 × 20 mm · 410 g |
| Language | English |
| Editor | Oliver, Richard L. |
| Editor | Rust, Roland T. |
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