Organizational Aspects of Health Communication Campaigns: What Works? - Thomas E Backer - Books - SAGE Publications Inc - 9780803949980 - July 23, 1993
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Thomas E Backer
Organizational Aspects of Health Communication Campaigns: What Works?

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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

250 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 23, 1993
ISBN13 9780803949980
Publishers SAGE Publications Inc
Pages 250
Dimensions 140 × 216 × 14 mm   ·   370 g
Language English  
Editor Backer, Thomas E.
Editor Rogers, Everett M.

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