The Marketing of the President: Political Marketing as Campaign Strategy - Bruce I Newman - Books - SAGE Publications Inc - 9780803951389 - February 22, 1994
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Bruce I Newman
The Marketing of the President: Political Marketing as Campaign Strategy

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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

164 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 22, 1994
ISBN13 9780803951389
Publishers SAGE Publications Inc
Pages 164
Dimensions 155 × 229 × 13 mm   ·   304 g
Language English  

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