Creative Action in Organizations: Ivory Tower Visions and Real World Voices - Cameron M Ford - Books - SAGE Publications Inc - 9780803953505 - September 7, 1995
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Creative Action in Organizations: Ivory Tower Visions and Real World Voices

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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.


424 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 7, 1995
ISBN13 9780803953505
Publishers SAGE Publications Inc
Pages 424
Dimensions 152 × 229 × 24 mm   ·   680 g
Language English  
Editor Ford, Cameron M.
Editor Gioia, Dennis A.

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