Political Advertising in Western Democracies: Parties and Candidates on Television - Kaid, Lynda Lee died April 13, 2011 - Books - SAGE Publications Inc - 9780803953529 - February 2, 1995
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Kaid, Lynda Lee died April 13, 2011
Political Advertising in Western Democracies: Parties and Candidates on Television

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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

248 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 2, 1995
ISBN13 9780803953529
Publishers SAGE Publications Inc
Pages 248
Dimensions 139 × 215 × 10 mm   ·   370 g
Language English  

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