Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media - Silvo Lenart - Books - SAGE Publications Inc - 9780803957084 - August 30, 1994
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Silvo Lenart
Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

155 pages, figs.tabs.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 30, 1994
ISBN13 9780803957084
Publishers SAGE Publications Inc
Pages 155
Dimensions 165 × 241 × 19 mm   ·   400 g
Language English  

Mere med samme udgiver

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