Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook - John F. Sherry - Books - SAGE Publications Inc - 9780803957534 - June 12, 1995
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John F. Sherry
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

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This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

482 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 1995
ISBN13 9780803957534
Publishers SAGE Publications Inc
Pages 482
Dimensions 152 × 229 × 28 mm   ·   680 g
Language English  

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