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Business-to-Business Marketing: A Strategic Approach Michael H. Morris 3 Revised edition
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Business-to-Business Marketing: A Strategic Approach
Michael H. Morris
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.
564 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 30, 2001 |
| ISBN13 | 9780803959644 |
| Publishers | SAGE Publications Inc |
| Pages | 560 |
| Dimensions | 177 × 254 × 31 mm · 1.13 kg |
| Language | English |
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