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Rethinking Marketing: Towards Critical Marketing Accountings
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Rethinking Marketing: Towards Critical Marketing Accountings
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 30, 1998 |
| ISBN13 | 9780803974906 |
| Publishers | SAGE Publications Inc |
| Pages | 288 |
| Dimensions | 156 × 234 × 19 mm · 540 g |
| Language | English |
| Editor | Brownlie, Douglas |
| Editor | Saren, Michael |
| Editor | Wensley, Robin |
| Editor | Whittington, Richard |
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