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Disaster in Dearborn: The Story of the Edsel Thomas E. Bonsall
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Disaster in Dearborn: The Story of the Edsel
Thomas E. Bonsall
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story—how the Edsel was planned, created, produced, and marketed.
240 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 9, 2002 |
| ISBN13 | 9780804746540 |
| Publishers | Stanford University Press |
| Pages | 240 |
| Dimensions | 262 × 185 × 21 mm · 580 g |
