Polling to Govern: Public Opinion and Presidential Leadership - Diane J. Heith - Books - Stanford University Press - 9780804748490 - October 28, 2003
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Diane J. Heith
Polling to Govern: Public Opinion and Presidential Leadership

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Examining the polling practices of six presidential administrations - those of Nixon, Ford, Carter, Reagan, Bush and Clinton - this work dissects the poll apparatus of each period. It contends that while White House polls significantly influence presidential messages, their impact is limited.

200 pages, 18 tables, 4 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 28, 2003
ISBN13 9780804748490
Publishers Stanford University Press
Pages 216
Dimensions 154 × 227 × 14 mm   ·   312 g

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