Golden Arches East: McDonald's in East Asia, Second Edition - James L. Watson - Books - Stanford University Press - 9780804749886 - March 13, 2006
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Golden Arches East: McDonald's in East Asia, Second Edition 2nd edition

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For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism.


330 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2006
ISBN13 9780804749886
Publishers Stanford University Press
Pages 280
Dimensions 140 × 216 × 25 mm   ·   444 g
Editor Watson, James L.

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