Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations - Johannes Ledolter - Books - Stanford University Press - 9780804756129 - May 1, 2007
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Johannes Ledolter
Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations

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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

288 pages, 91 tables, 48 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2007
ISBN13 9780804756129
Publishers Stanford University Press
Pages 312
Dimensions 178 × 254 × 25 mm   ·   721 g

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