The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products - Robert Austin - Books - Stanford University Press - 9780804757201 - September 5, 2012
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Robert Austin
The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

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This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.

178 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 5, 2012
ISBN13 9780804757201
Publishers Stanford University Press
Pages 192
Dimensions 152 × 229 × 458 mm   ·   430 g

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