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Into the Red: The Birth of the Credit Card Market in Postcommunist Russia Alya Guseva
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Into the Red: The Birth of the Credit Card Market in Postcommunist Russia
Alya Guseva
Explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. This book demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. It chronicles both the creation of a credit card market and the making of a mass consumer.
208 pages, 7 tables, 13 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2008 |
| ISBN13 | 9780804758383 |
| Publishers | Stanford University Press |
| Pages | 218 |
| Dimensions | 152 × 229 × 458 mm · 430 g |
