Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably - Michael V. Russo - Books - Stanford University Press - 9780804761628 - April 6, 2010
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Michael V. Russo
Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

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Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers.

244 pages, 4 tables, 15 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 6, 2010
ISBN13 9780804761628
Publishers Stanford University Press
Pages 272
Dimensions 152 × 229 × 19 mm   ·   494 g

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