Campaigning to the New American Electorate: Advertising to Latino Voters - Marisa Abrajano - Books - Stanford University Press - 9780804768955 - April 24, 2010
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Marisa Abrajano
Campaigning to the New American Electorate: Advertising to Latino Voters

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Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

223 pages, 24 tables, 14 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2010
ISBN13 9780804768955
Publishers Stanford University Press
Pages 210
Dimensions 152 × 229 × 458 mm   ·   417 g

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