The Co-Creation Paradigm - Venkat Ramaswamy - Books - Stanford University Press - 9780804789158 - April 9, 2014
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Venkat Ramaswamy
The Co-Creation Paradigm

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Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 9, 2014
ISBN13 9780804789158
Publishers Stanford University Press
Pages 360
Dimensions 153 × 238 × 25 mm   ·   621 g

Mere med samme udgiver

See all of Venkat Ramaswamy ( e.g. Hardcover Book )