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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Larry Tye Reprint edition
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The Father of Spin: Edward L.Bernays and the Birth of Public Relations
Larry Tye
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
304 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2002 |
| ISBN13 | 9780805067897 |
| Publishers | Henry Holt & Company Inc |
| Pages | 304 |
| Dimensions | 216 × 142 × 21 mm · 362 g |
| Language | English |
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