Franchising in America: The Development of a Business Method, 1840-1980 - Thomas S. Dicke - Books - The University of North Carolina Press - 9780807843789 - August 10, 1992
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Thomas S. Dicke
Franchising in America: The Development of a Business Method, 1840-1980 New edition

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Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.

216 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 1992
ISBN13 9780807843789
Publishers The University of North Carolina Press
Pages 216
Dimensions 156 × 232 × 13 mm   ·   326 g
Language English  

See all of Thomas S. Dicke ( e.g. Paperback Book )