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Brand NFL: Making and Selling America's Favorite Sport Michael Oriard Second edition
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Brand NFL: Making and Selling America's Favorite Sport
Michael Oriard
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
336 pages, 2 tables, notes, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 12, 2010 |
| ISBN13 | 9780807871560 |
| Publishers | The University of North Carolina Press |
| Pages | 344 |
| Dimensions | 156 × 234 × 21 mm · 503 g |
| Language | English |
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