Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography - Cynthia C. Ryans - Books - Scarecrow Press - 9780810818910 - June 1, 1986
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Cynthia C. Ryans
Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography

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Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public

280 pages, illustrations, plans, transparencies, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 1986
ISBN13 9780810818910
Publishers Scarecrow Press
Pages 280
Dimensions 148 × 224 × 23 mm   ·   494 g
Language English  

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