The Rise of Advertising in the United States: A History of Innovation to 1960 - Edd Applegate - Books - Scarecrow Press - 9780810884069 - August 17, 2012
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Edd Applegate
The Rise of Advertising in the United States: A History of Innovation to 1960

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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.

210 pages, 2 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 17, 2012
ISBN13 9780810884069
Publishers Scarecrow Press
Pages 210
Dimensions 158 × 235 × 20 mm   ·   439 g
Language English  

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