Brides, Inc.: American Weddings and the Business of Tradition - Vicki Howard - Books - University of Pennsylvania Press - 9780812220452 - August 25, 2008
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Vicki Howard
Brides, Inc.: American Weddings and the Business of Tradition

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Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

320 pages, 50 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2008
ISBN13 9780812220452
Publishers University of Pennsylvania Press
Pages 320
Dimensions 259 × 344 × 21 mm   ·   453 g
Language English  

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