Changing the Game: My Career in Collegiate Sports Marketing - Jim Host - Books - The University Press of Kentucky - 9780813179551 - March 10, 2020
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Jim Host
Changing the Game: My Career in Collegiate Sports Marketing

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Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large.

296 pages, 70 b&w photos

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 10, 2020
ISBN13 9780813179551
Publishers The University Press of Kentucky
Pages 296
Dimensions 237 × 162 × 30 mm   ·   544 g

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