Marketing Identities: The Invention of Jewish Ethnicity in Ost und West - David A. Brenner - Books - Wayne State University Press - 9780814345191 - February 5, 2018
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David A. Brenner
Marketing Identities: The Invention of Jewish Ethnicity in Ost und West

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Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.

248 pages, 21 Black and White Images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 2018
ISBN13 9780814345191
Publishers Wayne State University Press
Pages 248
Dimensions 228 × 152 × 20 mm   ·   335 g
Language English  

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