The Leader As Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity - Robert Mai - Books - AMACOM/American Management Association - 9780814409961 - April 25, 2003
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The Leader As Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

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Marc Notes: Originally published in hardcover.; Includes bibliographical references (p. 259-267) and index. Commendation Quotes: Training magazine: "The amazing AMACOM has again turned out a wonderful new product."Commendation Quotes: Training magazine: "The amazing AMACOM has again turned out a wonderful new product."Biographical Note: Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms; an associate professor at St. Louis University's College of Public Service; and codirector of the university's Center for Organizational Learning and Renewal. Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm's internal communication practice. Table of Contents: "Part 1. The Agenda for Communication 1. Leaders as Communicators 2. Critical Issues for Leadership Communication Part 2. The Leader as Community Developer 3. Meaning-Maker 4. Storyteller 5. Trust Builder Part 3. The Leader as Navigator 6. Direction Setter 7. Transition Pilot Part 4. The Leader as Renewal Champion 8. Linking Agent 9. Critic 10. Provocateur 11. Learning Advocate 12. Innovation Coach 13. Assessment"Publisher Marketing: "In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of ""making nice,"" but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity." Contributor Bio:  Mai, Robert Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms; an associate professor at St. Louis University's College of Public Service; and codirector of the university's Center for Organizational Learning and Renewal. Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm's internal communication practice. Contributor Bio:  Akerson, Alan Akerson is former executive vice president and senior partner at Fleishman-Hillard, Inc., where he was instrumental in the creation of the firm's internal communication practice. He is currently a consultant whose many clients include Anheuser-Busch, Monsanto, Dell Computers, and Honda of America.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 25, 2003
ISBN13 9780814409961
Publishers AMACOM/American Management Association
Pages 272
Dimensions 152 × 229 × 16 mm   ·   362 g
Language English  

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