Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever - Jeff Fromm - Books - HarperCollins Focus - 9780814433225 - July 2, 2013
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Jeff Fromm
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Special edition

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Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 2, 2013
ISBN13 9780814433225
Publishers HarperCollins Focus
Pages 224
Dimensions 155 × 232 × 20 mm   ·   362 g

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